the process of making

Krispy krunchy chicken

Animated loop

WORKing on the design

Year
04/2020

Updates to the Character

Working closely with the owner, we decided it’d be best for the character to look less like a giant chicken and more like someone in a giant cartoon chicken costume. He was given a black apron to help contrast against the white feather, a zipper was placed on his back and he was given a friendly name: Ricky Chickey.

Animation Tests

Character Art

The first draft was a little too literal. As you can see he’s a bit uncanny and unintentionally creepy.

the Mascot

This Miami branch of Krispy Krunchy Chicken was known for their life-size chicken mascot who always stood in the doorway. as a local celebrity, he would become the central focus of our campaign.

Rubberhose Walk Cycle Test

For the first iteration, I went with a rubberhose style of animation. The client wanted it to look a little less “noodley” though so we went with a more natural walk cycle.