the process of making
Uber
How to Win Prizes
WORKing on the design
Year
11/2021
DEsign Mockup
Using assets from the previous Uber creative this end card was mocked up to get approval from Uber before moving in the animation process.
Character rigging
Here’s the first look at what the character rig was looking like early on.
Design Inspiration
The prizes explainer video was meant to replicate the style of a video previously created by one of my team members for Uber.
This screenshot is pulled from that original video and would serve as the base to build out from.
REvised Storyboard Sketch
Here’s a quick sketch I drew to share what the flow of the new explainer video would be. Initially I wanted to create a montage of several diverse riders, but decided against it to save time on building out more rigs. Instead I went with the alternate option at the bottom of this page where we see our rider in first place on a podium.